Marketing Strategist | Branding Specialist | Business Consultant
Marketing Specialist (Argentine-Spanish). Branding plus analytics. I work methodically and pay attention to detail. I’ve built brands from zero and run 360° campaigns. Day-to-day: insights analysis, reporting, business intelligence.
Over 8 years helping premium, lifestyle, and luxury brands build their identity, connect with their audience, and grow in ways that hold up over time.
Years of experience
Consultancy de marketing y negocios.
Languages
I hold a Bachelor’s in Marketing and I’m currently finishing a Master’s in Marketing Management at Universidad Europea in Madrid. I’ve worked as a consultant for major luxury and lifestyle brands, leading rebranding projects, brand positioning, digital marketing, storytelling, product launches, and content management.
What sets me apart: a strategic approach backed by the right tech and tools, a refined aesthetic and symbolic eye, solid analytical skills, and the autonomy to run with a project end-to-end. The goal is to build brand identities that carry real value and exclusivity, where luxury reads as subtle and authentic, woven into every detail of the experience.
I’m bringing eight-plus years in branding, commercial development, and strategic consulting from Argentina into the Spanish market, with graduate training in marketing management to back it up. I want to work where strategy, data, and business sense actually change what happens.
Here are some of the most relevant cases that back up my track record. Each one shows that I can lead the process end-to-end, execute with judgment, and contribute to business growth across very different contexts.
Led the branding, marketing, and go-to-market strategy for the local launch of Lamborghini Wines in Argentina. The project covered market analysis, positioning strategy, packaging and labeling that met export regulations, international logistics planning (including two 40-foot containers shipped to Panama), an integrated marketplace on the brand site with a local payment gateway, Meta ad campaigns, and private invitation-only events with strict access control.
www.alarlamborghiniargentina.com
March–August 2023
Buenos Aires, Argentina
Led the full launch of an online English academy for professionals, building the entry strategy for the Spanish market (go-to-market strategy). Covered market scouting, strategic analysis, value proposition, pricing, distribution channels, and a complete marketing plan to position the brand and make it visible.
www.unlockenglishacademy.com
July 2023–Present
Argentina / Spain
Google Analytics 4 · Meta Business Suite · Mailchimp · WordPress + Elementor · Adobe CC · CorelDraw · Canva · Runway · Make · SPSS · Zoho Marketing · Google Trends · LinkedIn Campaign Manager · Meta Creator Studio · Trello · Notion · Excel Avanzado · Complianz · CapCut · Gemini · ChatGPT
End-to-end consultancy for the rebranding of two companies in the group, each with its own identity. The work covered the diagnosis, strategic repositioning, and activations for both, plus a full redesign of brand, communications, and commercial materials, new communication channels, and marketing actions to push the positioning further.
Rpintomarketing
April–September 2022
Argentina
Owned the full brand strategy, digital marketing, and customer experience for a high-end jewelry house. The focus: repositioning into the luxury segment, growing revenue, and optimizing commercial operations.
Rpintomarketing
March 2020–December 2022
Argentina
Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) · WordPress + Elementor · Meta Business Suite / Creator Studio · Google Analytics · SPSS (Research de mercados) · Google Trends · Zoho Marketing · Eventbrite · Complianz · Canva Pro · Google Workspace · Dropbox Business · Excel Avanzado · CapCut · Trello
I’ve worked in hard environments. The kind where you either turn complexity into a clear strategy or you don’t survive. I also learned that data is useless if you can’t connect it to the human decision behind it.
That shows up in how I work with clients.
Spotting opportunities and designing action plans that account for the company’s long-term growth. No short-term thinking.
The sensibility to keep the brand’s visual identity and message consistent across every touchpoint.
Habilidad para transmitir con claridad, pero sobre todo la escucha que permite comprender las multiples opticas de cada individuo.
Real commitment to every project. The agreed goals get hit at the quality level we defined together.
Experience applying strategies to different demanding contexts, and the flexibility to adapt to the specifics of the Spanish market.
Building solid relationships based on transparency, integrity, and trust.
Resumes tell you about experience. A real conversation tells you about attitude. Mine is simple: deliver from day one.
Want to talk?